Nasir Sheikh

Nasir Sheikh is the General Manager – Digital & CRM at Domino's Pizza Pakistan and a highly experienced digital growth leader with more than 17 years of expertise across the QSR, fintech, and FMCG industries.

Throughout his career, Nasir has specialized in building growth strategies, digital marketing ecosystems, customer acquisition frameworks, and data-driven campaigns that deliver measurable business results.

At Domino's Pizza Pakistan, Nasir has been instrumental in accelerating the company's digital transformation journey. Under his leadership, digital initiatives achieved remarkable growth, including 7 consecutive company sales records and significant improvements in online sales performance. His expertise in performance marketing has delivered exceptional campaign outcomes, including 13x ROAS on Snapchat and strong returns across leading digital platforms such as Meta, Google, and TikTok.

Before joining Domino's, Nasir served as the Head of Marketing at QistBazaar, where he built the company's digital growth engine from the foundation. His strategic initiatives contributed to rapid business expansion, achieving 3x month-on-month order growth and 5x customer base growth, while supporting the startup's growth journey and investor engagement.

Previously, as Senior Marketing Manager at MCR Pakistan, Nasir managed brand and marketing strategies for some of Pakistan's leading restaurant brands, including Pizza Hut, Burger King, and TGI Fridays. Managing marketing initiatives across 130+ restaurants nationwide, he contributed to achieving record-breaking sales performance.

Nasir has also contributed to FMCG growth initiatives at IBL Group, further strengthening his expertise in brand management, consumer behavior, and market expansion.

Beyond his corporate achievements, Nasir is the Founder of Marketing Now, a professional community created to connect marketing experts, brand professionals, and industry leaders across Pakistan. With more than 1,000 members, the platform focuses on knowledge sharing, networking, and professional growth.

With a passion for digital innovation, customer experience, and scalable growth systems, Nasir Sheikh continues to inspire businesses to embrace technology, creativity, and data-driven decision-making.