Salman Ahmed Khan

Salman Ahmed Khan is the Head of Ecommerce and Digital Exports at Bank Alfalah and a distinguished banking and fintech leader with over 17 years of experience in digital payments, cards, merchant acquiring, and financial technology. Throughout his career, he has contributed to building customer-centric payment ecosystems that support innovation, financial inclusion, and business growth.

His expertise spans payment infrastructure, merchant solutions, digital banking, fintech innovation, eCommerce enablement, and digital transformation. With a strong focus on scalable technology solutions, Salman has consistently worked to improve how businesses and consumers interact with digital financial services.

At Bank Alfalah, he has led several groundbreaking initiatives that have significantly influenced Pakistan's digital banking landscape. Among his most notable achievements are the launch of Pakistan's first Buy Now, Pay Later (BNPL) marketplace, AlfaMall, the Alfa Payment Gateway (APG), and the Roshan Digital Account (RDA). These award-winning projects have streamlined digital payments, simplified customer onboarding, and expanded access to financial services for millions of users in Pakistan and overseas.

In his current role, Salman is also focused on Digital Software Exports, supporting initiatives that contribute to Pakistan's expanding digital economy and strengthening the country's position in global technology-enabled services.

His leadership philosophy centers on innovation, customer experience, and strategic execution. By combining deep industry knowledge with emerging technologies, he continues to drive initiatives that empower businesses, improve financial accessibility, and accelerate digital commerce.