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Abdul Rehman, known as Barry, is the Co-Founder & CEO of Encoders Studio, a performance-driven digital marketing agency specialising in SEO, Google Ads, and AI-powered growth strategies. With 8+ years of experience since 2017, he helps startups, local businesses, and eCommerce brands scale through data-backed systems focused on traffic, leads, and ROI.
Abdul Rehman, also known as Barry, is a digital marketing entrepreneur, growth strategist, and the Co-Founder & CEO of Encoders Studio, a performance-driven agency specialising in SEO, Google Ads, and AI-powered marketing solutions. Based in Lahore with over seven years of hands-on experience, he has built a strong reputation for helping businesses achieve measurable growth through structured systems and data-backed execution.
Abdul’s defining philosophy is systems over guesswork. His methodologies are built on continuous testing, optimization, and performance tracking, ensuring sustainable, long-term results rather than one-off wins. His expertise lies in designing scalable marketing strategies that increase visibility, drive qualified traffic, and maximise return on investment. Since beginning his professional journey in 2017, he has worked with a diverse range of clients, startups, local businesses, and eCommerce brands, combining analytical thinking with strategic execution to improve their online presence and generate consistent leads through digital channels. His credentials reflect that rigour: he holds multiple Google certifications (including Google Ads Search and Display), the SEMrush SEO Toolkit certification, and a Digital Marketing MasterTrack certificate from the University of Illinois Urbana-Champaign.
As Co-Founder and CEO of Encoders Studio, Abdul leads a growing team of marketing professionals delivering impactful, goal-aligned campaigns. The agency operates with a strong focus on performance marketing, SEO optimization, paid advertising, and AI-driven growth strategies. Beyond campaign execution, he is deeply involved in strategy development and business-growth consulting, helping brands align their digital efforts with broader business objectives. His leadership style is rooted in clarity, accountability, and results-driven execution, and he is known for openly mentoring and supporting his team.
Through his work, Abdul continues to empower businesses to scale effectively in competitive digital markets. His focus remains on building reliable growth systems that help companies not only attract customers but also retain and convert them efficiently, ensuring long-term success in the digital economy.
Abdul Rehman, known as Barry, is a digital marketing entrepreneur and the Co-Founder & CEO of Encoders Studio, a performance-driven agency specialising in SEO, Google Ads, and AI-powered growth strategies. Based in Lahore with 8+ years of experience since 2017, he helps startups, local businesses, and eCommerce brands scale through data-backed systems focused on traffic, leads, and ROI. Google- and SEMrush-certified with a University of Illinois Digital Marketing MasterTrack certificate, he champions systems over guesswork, building reliable growth systems through continuous testing and optimization.
Abdul Rehman, known as Barry, is a digital marketing entrepreneur and the Co-Founder & CEO of Encoders Studio, a performance-marketing agency specialising in SEO, Google Ads, and AI-driven growth strategies, with 8+ years of experience.
Encoders Studio is a performance-driven digital marketing agency co-founded and led by Abdul Rehman, focused on SEO, Google Ads, paid advertising, and AI-powered growth strategies for businesses and eCommerce brands.
He specialises in SEO, Google Ads, performance marketing, and AI-driven growth, designing scalable, data-backed strategies that increase visibility, drive qualified traffic, and maximise ROI.
He emphasises systems over guesswork, building strategies on continuous testing, optimization, and performance tracking to deliver sustainable, long-term results.
He holds multiple Google certifications (including Google Ads Search and Display), the SEMrush SEO Toolkit certification, and a Digital Marketing MasterTrack certificate from the University of Illinois Urbana-Champaign.
It works with startups, local businesses, and eCommerce brands seeking measurable growth through structured, data-driven digital marketing.
