Maaz Rashid

Maaz Bin Rashid is a Branding Strategist, Creative Director, and Head of Design at Draft Zero, a branding studio specializing in creating impactful identities for the restaurant and hospitality industry.

With a passion for building brands that people remember, Maaz combines creativity, strategy, and business understanding to help restaurants move beyond ordinary visual identities and create meaningful brand experiences.

At Draft Zero, he works with restaurant founders and businesses to develop complete branding solutions, including brand strategy, visual identity, packaging design, digital experiences, and marketing assets. His approach focuses on creating brands that not only look appealing but also communicate a clear story, build customer trust, and support business growth.

Maaz believes that successful branding is not just about logos or aesthetics. It is about creating a strong identity, developing a meaningful voice, and building emotional connections with customers. His work focuses on understanding the unique personality of each business and translating it into a brand experience that stands out in a competitive market.

Whether working with premium restaurants, modern cafés, fast-food concepts, or fine dining establishments, Maaz combines design thinking with strategic insight to create solutions that deliver long-term value.

Through Draft Zero, he continues to contribute to the evolution of Pakistan’s restaurant and hospitality landscape by helping businesses create stronger, more memorable brands.