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Vania Tariq is the Head of Marketing at Aegis Consortium Global, a marketing professional with over 7 years of experience across performance marketing, brand strategy, digital growth, and content creation. A Doctor of Pharmacy (Pharm-D) graduate, she brings a distinctive blend of data-driven strategy and creative storytelling to marketing.
Vania Tariq is a marketing professional, digital creator, and storyteller, currently heading Marketing Operations at Aegis Consortium Global. With over seven years of experience in marketing, her work spans performance marketing, brand strategy, digital growth, personal branding, content creation, marketing operations, and customer acquisition, built on a distinctive blend of strategy, data, creativity, and storytelling.
Vania's path into marketing has been anything but conventional. She holds a Doctor of Pharmacy (Pharm-D) degree, and while her academic background initially placed her within the healthcare and pharmaceutical space, her curiosity about brands, consumer behaviour, communication, and business gradually pulled her toward marketing. What began as an interest became a career spanning multiple areas of the field, giving her a well-rounded understanding of how brands are built from both the strategic and creative sides. This cross-disciplinary background, scientific rigour paired with creative instinct, has become one of the strongest themes in her work.
Today, Vania's work sits at the intersection of strategy, data, creativity, and storytelling. She develops marketing systems and strategies that connect business objectives with how people actually interact with brands. Her expertise covers performance marketing, paid media, lead generation, customer acquisition, conversion optimization, campaign management, marketing analytics, audience segmentation, content strategy, social media marketing, brand positioning, and digital communications, a balance between performance and creativity that defines her approach.
In her current role at Aegis Consortium Global, Vania focuses on marketing operations and building more structured approaches to how marketing functions within a business. This involves developing campaigns, planning content and communications, working across creative execution, analysing performance, understanding audiences, and connecting marketing activities with broader business goals. Through this blend of operational structure and creative storytelling, she helps align marketing with meaningful, measurable business outcomes.
Vania Tariq is a marketing professional, digital creator, and storyteller, currently Head of Marketing (Marketing Operations) at Aegis Consortium Global, with 7+ years of experience. Her expertise spans performance marketing, paid media, lead generation, customer acquisition, marketing analytics, content strategy, social media, and brand positioning. A Doctor of Pharmacy (Pharm-D) graduate who moved from healthcare into marketing, she brings a distinctive blend of data-driven strategy and creative storytelling, and previously served as Head of Marketing at Berlitz Pakistan. She is based in Karachi.
Vania Tariq is a marketing professional and the Head of Marketing (Marketing Operations) at Aegis Consortium Global, with over 7 years of experience across performance marketing, brand strategy, digital growth, and content creation.
She specialises in performance marketing, paid media, lead generation, customer acquisition, conversion optimization, marketing analytics, content strategy, social media, and brand positioning.
She holds a Doctor of Pharmacy (Pharm-D) degree. Her curiosity about brands and consumer behaviour led her from the healthcare field into a full marketing career, giving her a distinctive blend of analytical and creative skills.
She heads Marketing Operations, developing campaigns, planning content and communications, analysing performance, and connecting marketing activities with broader business goals.
She previously served as Head of Marketing at Berlitz Pakistan, among her marketing roles.
Her work sits at the intersection of strategy, data, creativity, and storytelling, balancing performance marketing with creative brand building.
