Waqas SheikhMember

Waqas Sheikh

Waqas Sheikh is a seasoned commercial leader, business strategist, and fintech professional with more than a decade of experience driving business growth, digital transformation, and commercial excellence across Pakistan. As the Business Head of DigiKhata and DigiDokaan, he plays a key role in helping businesses leverage technology, financial solutions, and innovative commercial strategies to achieve sustainable growth.

DigiKhata and DigiDokaan

Waqas leads the commercial side of DigiKhata, one of Pakistan's leading fintech platforms, which helps micro and small businesses digitize their bookkeeping, and DigiDokaan, its e-commerce solution that enables merchants to build and launch their own online stores. Together, these platforms support hundreds of thousands of merchants across the country, and Waqas is central to expanding their reach and impact.

Commercial Leadership

Throughout his career, Waqas has successfully led nationwide sales organizations, developed high-performing commercial teams, built strategic partnerships, and expanded market presence across diverse regions. Grounded in an ACCA and finance background that began in auditing, his expertise spans commercial strategy, business development, fintech, digital payments, logistics, e-commerce, and ecosystem development, making him one of the leading professionals contributing to Pakistan's rapidly evolving digital economy.

Empowering Merchants and Entrepreneurs

Passionate about empowering entrepreneurs and online businesses, Waqas has worked closely with merchants and e-commerce companies to solve real-world business challenges. His practical knowledge of cash flow management, financial planning, logistics optimization, and digital commerce has enabled countless businesses to improve operational efficiency, strengthen profitability, and scale with confidence.

People Leadership

Waqas's leadership extends beyond business growth. He is committed to developing people, mentoring emerging professionals, and building organizational cultures based on trust, accountability, collaboration, and continuous learning. He believes sustainable success is achieved by investing in people while aligning innovation with customer value and measurable performance.

Vision

As Pakistan's fintech and e-commerce sectors continue to grow, Waqas remains focused on creating scalable solutions that accelerate digital adoption, strengthen financial inclusion, and support the country's entrepreneurial ecosystem. His strategic vision continues to help businesses embrace innovation while delivering long-term commercial impact.