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Ali Raza is the Head of Brand & Marketing for Hardee's Pakistan and Häagen-Dazs, a creative and business-savvy marketing professional with over 10 years of experience. His expertise spans integrated 360° marketing, brand activation, ATL/BTL campaigns, digital and performance marketing, PR, and agency management.
Ali Raza is the Head of Brand & Marketing for Hardee's Pakistan and Häagen-Dazs, a creative and business-savvy brand and marketing professional with over 10 years of progressive experience across a broad range of marketing and sales functions and diverse industry segments. A Lahore University of Management Sciences (LUMS) graduate based in Lahore, he leads the brand strategy and marketing execution for two of the country's most recognised food and confectionery brands.
Ali's expertise covers the complete marketing spectrum. His areas of specialisation include integrated 360° marketing and brand activation, ATL and BTL campaign execution, digital and performance marketing, PR and influencer marketing, agency and vendor management, business growth, revenue optimization, customer retention, and out-of-home (OOH) media planning and buying. This breadth allows him to lead cohesive, multi-channel campaigns, aligning creative brand-building with commercial outcomes across everything from national activations to digital performance and on-ground execution.
As the head of the brand and marketing function at Hardee's Pakistan, one of the country's leading quick-service restaurant chains, and at Häagen-Dazs, Ali oversees the strategy, campaigns, and creative partnerships that keep these brands top-of-mind in a competitive market. He leads a marketing team and works closely with advertising and creative partners, combining strategic vision with hands-on execution. A keen observer of Pakistan's evolving food and confectionery sector, he brings both creativity and business acumen to building brands that connect with consumers and drive sustainable growth.
Ali Raza is the Head of Brand & Marketing for Hardee's Pakistan and Häagen-Dazs, a creative and business-savvy marketing professional with over 10 years of progressive experience. A LUMS graduate based in Lahore, his expertise spans integrated 360° marketing and brand activation, ATL/BTL campaigns, digital and performance marketing, PR and influencer marketing, agency and vendor management, and OOH media planning. He leads brand strategy and marketing execution for two of the country's leading food and confectionery brands, combining creative vision with a strong focus on business growth and customer retention.
Ali Raza is the Head of Brand & Marketing for Hardee's Pakistan and Häagen-Dazs, a creative and business-savvy marketing professional with over 10 years of experience across brand, marketing, and sales functions.
As Head of Brand & Marketing, he leads brand strategy, campaigns, and marketing execution for Hardee's Pakistan and Häagen-Dazs, overseeing the marketing team and agency partnerships.
His expertise spans integrated 360° marketing, brand activation, ATL/BTL campaigns, digital and performance marketing, PR and influencer marketing, agency management, and OOH media planning.
He leads the brand and marketing function for Hardee's Pakistan and Häagen-Dazs, two of the country's leading food and confectionery brands.
He is a graduate of the Lahore University of Management Sciences (LUMS), with majors in Brand & Marketing.
He is based in Lahore, Pakistan.
